Marketing - concepts, planning and innovation

This course will give you modern marketing skills. You'll be inspired to be creative and innovative, and we'll give you new tools to work within your professional role.

For anyone 

looking for new challenges in their professional role. You'll be combining your professional work with college-level studees in business administration. You'll have professional experience from an information, marketing or sales department , for example.

Structure

The course takes place over one term (around 20 weeks) and you'll normally meet up one evening a week. These meetings will consist of lectures, discussions of practical cases, workshops and guest lecturers. The course will take place in the form of lecturers/lessons and personal study.

EFLs' course Management Control will give you a thorough understanding of business management both across the board and in depth. This course is made up of three blocks: approaches to marketing, relevant approaches (focusing on brand building, brand development, CSR etc) and planning and communication. Throughout this course, you will also do more in-depth work.

Start date and scope 

Start date: January 25/26 2010
Scope: 20 weeks (1 term), meeting up one evening a week