Strategic Marketing Management - from strategy to relationship
How do you communicate the value of your company to your customers? how do you reinforce your brand? How do you create long-term relationships with your market? Strategic Marketing Management will challenge you in strategic marketing and enhance your abilities to put forward your company's message on the market.
For anyone
working with strategic marketing issues and wanting to develop your role and expertise while at the same time being inspired to think in new ways. You currently work with marketing, brands and/or communication. You are probably a head of marketing, sales, information, products or similar.
Content
The four main topics for this course are:
- Marketing and society 19-20. October
- Market surveys 16. November
- Brands as a strategic instrument 7. December
- Marketing strategy work undergoing change 18 January
- Marketing Relationsship 8 February
You will be given powerful tools in each are which will help you with your work on combining your company's operational mareketing with its strategy and brand building. Case studies will allow you to hone your ability to think strategically, and you'll work together with other experienced participants to look at effective communication and marketing from all angles.
We'll be looking at how you can actively work to help your company to market itself more effectively, and how marketing can be integrated in all elements of your company's processes. We'll also be discussing how the Internet and modern communication are changing marketing criteria, and how Corporate Social Responsibility (CSR) and international perspectives are affecting strategic decisions.
Structure
The course are based on active participation and there will be plenty of time for group discussions.
Start date and scope
Start date: 19th of October 2010
Scope: five days
